tour de lumière
Lotte, one of the largest and most influential companies in South Korea, holds an annual award to recognize efforts in creating positive environmental and social impact. This trophy was designed and produced by the Lotte Design Strategy Center, with Minseok Kim participating as the design director.
tour de lumière was designed reinterpreting lotte’s brand heritage and architectural motifs.
tour de lumière was designed reinterpreting lotte’s brand heritage and architectural motifs.
the trophy is made using it's recycled beverage aluminum cans,recognizing lotte's efforts for the environment.
to capture lotte's brand philosophy in its form and material, the project went through multiple iterations regarding various design options.
the award trophy was introduced alongside the new corporate brand ethos, 'lifetime value creator,' reflecting lotte's commitment to delivering exceptional value to customers throughout their lives.
the award trophy was introduced alongside the new corporate brand ethos, 'lifetime value creator,' reflecting lotte's commitment to delivering exceptional value to customers throughout their lives.
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